This new PUMA ULTRA Carbon Nitro is probably the most futuristic and unusual construction we’ve felt on foot this year. Strange at first touch, even stranger once you wear it, with sensations that feel completely different from anything else on the market. It’s bold, it’s different, and the real question is whether you’re brave enough to try it? 👀 #bootsculture #pumafootball #PUMAUltra #pumanitro #footballboots Provided by @PUMA

PUMA Middle East on Instagram: "Under beaming sunshine, with the Pyramids of Giza as the backdrop, the PUMA running community showed up for a truly legendary run. 🏃‍♂️ At the Pyramids Half Marathon, our vibrant PUMA booth became the hub of the action, where runners experienced NITRO technology and got up close with the orange Deviate Elite 3. With the PUMA Fam all lacing up on the sandy start line, it was a race to remember. #PUMA #NITRO"