Ever wondered how self-perception can affect your sales performance? 爵 Sandler Trainer Kaysi Curtin will be exploring 'Perception is Reality: The Looking-Glass Self' at the #SandlerSummit on March 20, 9am EDT. Discover how your mindset shapes your income, break free from self-imposed limitations, and unlock your true potential. Join us virtually or in the room. Register now and gain access to two days of impactful, live-streamed content: https://bit.ly/46AM1WO | Sandler Training | Facebook

Sandler Rule #34 Stop selling features and benefits Get the unique Sandler Rules book at: https://info.sandler.com/book-how-to-sell-to-the-modern-buyer In this Sandler rule, we discuss that Why salespeople should focus on solving customer pain points instead of listing product features and benefits. Customers don't care about your product's bells and whistles. Traditionally, salespeople highlight features, assuming more details will lead to sales. However, the key is understanding the customer's