The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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The Signal toothpaste advert from the late 1970s featured a school preparing for an *Alice in Wonderland* play. The teacher searched for Alice, only to find she was at the dentist. The advert ended with a reminder that regular brushing with Signal helped avoid such dental troubles. The advert was part of a long-running campaign by Unilever that focused on family health and trust, rather than glamour or humour, which was unusual for toothpaste commercials at the time. It was filmed in a real prim
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