Australia fell off the Top 10 Happiest Countries list in March last year. Obviously the judges have never seen our backyards, BBQs and Big Banana. #2026lambad #sharethelamb #australianlamb | Australian Lamb

MLA's highly anticipated Australian Lamb campaign launches today! 🐑🌞 This campaign is one of MLA's biggest investments and will feature prominently across online video, cinema, radio, retail point-of-sale, paid social, influencer marketing and PR. Each year, the campaign has the same core objective: to keep lamb top of mind throughout summer and drive purchase in-store. Watch the ad in full below 👇 | Meat & Livestock Australia

The annual Australian Lamb summer ad is out with a mission to lift Australia back into the world’s happiest nations, as Lambassador Sam Kekovich dismisses claims we’re unhappy despite families feeling the pinch from rising meat prices. | 7NEWS Sydney