Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
thedrum.com
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Feb 2, 2023
First Direct Reviews
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
0:12
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
Facebookfirst direct
18.9K views2 weeks ago
62K views · 168 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
0:15
62K views · 168 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
Facebookfirst direct
670.7K views3 weeks ago
First Direct Bank Review | Is It Worth It? (2024)
5:29
First Direct Bank Review | Is It Worth It? (2024)
YouTubeSolution Seekers Hub
1.9K viewsJun 27, 2024
Top videos
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
0:07
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
Facebookfirst direct
3.9K views10 months ago
20 years of keeping the UK's most loved bank unique | first direct Case Study
20 years of keeping the UK's most loved bank unique | first direct Case Study
jaywing.com
Oct 16, 2020
Join first direct and get a bank that works for you. It's not rocket science. | first direct
0:11
Join first direct and get a bank that works for you. It's not rocket science. | first direct
Facebookfirst direct
410.6K viewsApr 30, 2018
First Direct Customer Service
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
0:12
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
Facebookfirst direct
19.3K views2 weeks ago
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
0:07
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
Facebookfirst direct
47.6K viewsNov 25, 2024
Switch to first direct bank and get a £250 interest-free overdraft. | first direct
0:04
Switch to first direct bank and get a £250 interest-free overdraft. | first direct
Facebookfirst direct
70.6K viewsJan 4, 2018
Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct
0:07
Big news! We’re proud to say that we now have two million customer…
3.9K views10 months ago
Facebookfirst direct
20 years of keeping the UK's most loved bank unique | first direct Case Study
20 years of keeping the UK's most loved bank unique | first direct Ca…
Oct 16, 2020
jaywing.com
Join first direct and get a bank that works for you. It's not rocket science. | first direct
0:11
Join first direct and get a bank that works for you. It's not rocket scien…
410.6K viewsApr 30, 2018
Facebookfirst direct
Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
0:12
Switch to first direct and you’ll get award winning customer service …
18.9K views2 weeks ago
Facebookfirst direct
62K views · 168 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
0:15
62K views · 168 reactions | £175 for switching and you’ll get award-wi…
670.7K views3 weeks ago
Facebookfirst direct
First Direct - Platypus
1:02
First Direct - Platypus
63.9K viewsMay 26, 2013
YouTubeTheFinancialBrand
FIRST DIRECT BANKING ADVERT - 1996
FIRST DIRECT BANKING ADVERT - 1996
6.4K viewsJan 18, 2012
YouTubeDaddy281202
First Direct: The Unexpected Bank - Little Frill • Ads of the World™ | Pa…
Apr 23, 2022
adsoftheworld.com
1:45
Ways to Bank with first direct
29.9K viewsAug 27, 2014
YouTubefirst direct
0:17
Demanding a job on the spot? Bold… but bad advice. Call our aw…
841.3K views3 months ago
Facebookfirst direct
3:31
First Direct Bank "What's Your Reaction?" - Full 1989 Adverts
662 viewsJul 26, 2023
YouTubeAnony Is King
0:08
We’ve been here round the clock since October 1, 1989. And we’re …
5.9K views4 months ago
Facebookfirst direct
0:14
1K views · 15 reactions | first direct customers, are you ready to Grab …
1.1K views1 week ago
Facebookfirst direct
19:06
First Direct Advert Compiliaton
806 viewsApr 1, 2022
YouTubeTyler LastName
0:19
Splashing out this summer or sticking to multi-seasonal style? C…
47.6K viewsJul 10, 2017
Facebookfirst direct
0:44
Bob Mortimer hates waiting with First Direct 1997 TV advert Nostal…
2K views7 months ago
FacebookNostalgia Wizard
1:08
Great news. We're happy to announce our new partnership wit…
7.4K viewsMar 30, 2016
Facebookfirst direct
2:41
first direct iPhone app
70K viewsApr 19, 2011
YouTubefirst direct
1:10
First Direct Bank Future Broadcast Hijack Advert 1989
39.4K viewsJul 15, 2017
YouTubeBetaman
2:17
138K views · 2.3K reactions | This beautifully crafted advert is so tou…
71.3K views1 month ago
FacebookBest Ads
0:10
Log on to the first direct App on your old phone - select 'Security S…
11.4K viewsDec 24, 2018
Facebookfirst direct
0:41
First direct Advert With Bob Mortimer (OLD Adverts)
4.4K viewsJul 22, 2016
YouTube2ombieboy's VHS Vault
0:40
Bob Mortimer first direct ad (late 90's)
21.5K viewsOct 24, 2019
YouTube69waveydavey
4:53
First Direct Review in 2022
3.3K viewsMar 30, 2022
YouTubeSmart Heads Europe
1:10
FIRST DIRECT Barry The Platypus
18.6K viewsJun 19, 2013
YouTubedomandnicwork
5:29
First Direct Bank Review | Is It Worth It? (2024)
1.9K viewsJun 27, 2024
YouTubeSolution Seekers Hub
0:39
First Direct Ad with Harry Hill Voiceover (2000)
1.2K viewsSep 22, 2018
YouTubeJGAdventureZone
The History of The First TV Advert Ever - Impress Video
Dec 6, 2024
impressvideo.co.uk
First Direct: Skunk - bringing a whiff of hope to the nation • Ads of the …
Feb 2, 2023
adsoftheworld.com
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