Yashvertising on Instagram: "⬇️Here is the strategic breakdown of this campaign. Problem: A local Indian fizzy drink needed to cut through the dominance of global cola brands with a memorable, culturally sticky idea, not just another taste claim.  Insight: People will literally make space for the things they really want, if a drink matters, you’ll go out of your way to include it in every moment.  Idea: Show absurd characters drilling and cutting objects just so a Lahori Zeera bottle fits perf