Huda Beauty by Huda Kattan, ONE/SIZE by Patrick Starr — Can a Singapore influencer follow in their footsteps? Sahur Saleim launched Sahur’s Art in 2021 after years of posting her own makeup reviews and tutorials. The brand was borne out of her desire to find makeup compatible with her sensitive skin and Singapore’s humidity. After 4 years of online sales and pop-ups, the first Sahur’s Art store opened at Plaza Singapura in Dec 2024. How did Sahur build a makeup brand that has been used on celebr

Huda Beauty founder Huda Kattan faced intense backlash after a video surfaced in which she said she was not well-informed about the Islamic regime or the situation in Iran. The remarks triggered swift outrage online, with thousands of fans and customers posting videos expressing disappointment and anger. Many said they felt misled or betrayed, while some publicly boycotted the brand by discarding Huda Beauty products. The controversy deepened after Moj Mahdara, former BeautyCon CEO and a public

Many Iranians are boycotting beauty brand Huda Beauty after founder Huda Kattan shared a video showing demonstrators in Iran burning images of Crown Prince Reza Pahlavi and US President Donald Trump. Some have said the post pushed a narrative aligned with the Iranian government, with some users sharing videos of themselves destroying the brand’s products in protest. | The i paper