We’re putting you in control, so that you can design a plan to suit your needs. Choose how much to pay upfront, and spread the balance for up to 36 months to keep the cost down. Then simply pick your data allowance to complete your plan. Find out more: http://o2.uk/customplans | O2

We don’t charge you for a device you already own. Our custom plans split the device and airtime costs. Plus you can choose the length of your contract, upfront cost and the amount of data to suit your needs. Find out more: http://o2.uk/customplans | O2

166 reactions · 11 comments | Life doesn't stand still, which is why you can move your data up or down each month with a customisable plan from O2. | O2 | Facebook

O2 Black Friday is here, with great deals on phones, tablets and sims, now on: o2uk.co/O2BlackFriday | O2

20K views · 63 reactions | Our network coverage follows you everywhere. Thanks to over 99% 4G coverage in Bristol | O2 | Facebook

O2 TV Ad | The UK's No.1 Network