Beaches on the Seto Inland Sea are positively glowing thanks to lifeforms known as umi-hotaru (sea fireflies). 💙 | The Japan Times

Setouchi offers many compelling experiences throughout the beautiful Seto Inland Sea, which comprises nearly 700 islands of all sizes. These include powerful moments in nature, such as insights into Satoyama (a mosaic of social-ecological systems), cycling trails with incredible views and well-preserved historical sites. Many other surprises may encourage visitors to extend their stay here, like deep cultural and artistic discoveries, cuisine focused on world-class seafood and architectural marv