Success in coaching business and sales isn't about convincing people. It's about creating enough safety for them to trust you. You think you need better sales scripts or more persuasive techniques to get clients. You practice objection handling, perfect your pitch, and try to convince people why they need what you're offering. But the harder you push, the more resistance you create. Here's what's really happening... People don't buy from logic. They buy from feeling safe enough to trust you. Whe