Ellen Lupton on Instagram: "Tips: Vertical Text —Chinese, Japanese, and Korean writing systems are designed for vertical display. Each character fits in a square, making neat, stable stacks. (These writing systems can also be written horizontally.) —The Latin alphabet is designed for horizontal reading. Lowercase letters have ascenders and descenders, and they have different widths. “M” is wide; “i” is narrow. The horizontal baseline unifies these diverse characters. —Indic and Arabic scripts al